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If one thing can be said about companies looking to remain profitable during the pandemic, it’s that agility is key. Many sectors have been affected including the performance marketing space. It is more important than ever that performance marketers focus on their customer’s needs and curate targeted content from trending

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The Third-Party Cookie Explained  Google officially announced Chrome’s phase out of third-party cookies in February 2020, leaving marketers and advertisers concerned about their plans for the future. The announcement came swiftly after accelerated demands for consumer privacy and browser transparency. For those who are new to the world of third-party

Onboarding During COVID-19

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When I pictured graduating from college I thought I was going to have a job lined up, throw my cap in the air at Schoellkopf field, go on a graduation trip with my friends, and move to NYC. While I did graduate from Cornell University this past spring, it was

Email

Last year, iVend Retail revealed that 63% of consumers cite email as their preferred channel of communication with retailers. Yet, business owners know all too well how difficult it can be to effectively target and reach the world’s base of 4 billion email users. Successfully hitting the inbox and converting