An industry leading online provider of consumer credit information wanted to find a way to improve web traffic volume and quality all while enhancing the return on their ad spend. FLEX worked closely with FreeScore360 to test various media buying sources and optimize performance.
FreeScore360 partnered with FLEX to purchase web traffic and enhance the overall return on their ad spend. The result? An overall increase in both the volume and quality of web traffic; along with a significant increase in revenue.
By leveraging real-time interactions with customers, proprietary ad-serving technology, and a robust network of trustworthy paid traffic sources, FLEX served ads for FreeScore360 across its extensive digital network in order to reach those customers most likely to respond to FreeScore360’s interactive credit reporting services. Through the use of our FlexPATH ad-serving technology, we are able to serve FreeScore’s offering to the segment of our audience that is in market for new homes, credit cards and other purchases that might necessitate the need for FreeScore360’s services.
FreeScore360 began working with Flex and shortly thereafter, thanks to FLEX’s efforts, FreeScore360 started experiencing positive results. Specifically, FreeScore360 experienced a significant increase in both the volume and quality of web traffic; along with an increase in overall revenue per paid click.
What happens when one of the nation’s leading credit card providers needs to strengthen ROI on their ad spend without forfeiting the volume or the quality of their web traffic? They partner with FLEX. Why? Because they’re tired of dealing with the problems associated with vetting and testing new, paid traffic sources.
One of America’s leading credit card providers partnered with FLEX in order to expand their reach while improving the return on their ad spend investment. The result? Success. The client experienced improvements in the volume and quality of the web traffic being driven to their credit card application page; resulting in increased revenue and a better than anticipated ROI.
FLEX is adept at doing more with less. In this case, FLEX surveyed it’s extensive publisher network in order to identify the paid media sources most proficient in serving up credit card ads to an audience most primed and ready to submit a credit card application.
Not long after first partnering with FLEX, the client began to reap the benefits of FLEX’s strategy. Simply put, FLEX delivered. The client watched as the web traffic that they had purchased started to exceed their KPI’s while overall traffic volume continues to rise. In fact, according to the client’s own performance data metrics, they found that when the dust had cleared, they hit the trifecta: uptick in volume, an increase in card activation rate, and a reduction in cost per paid click.
Sharecare, a health and wellness engagement platform which specializes in providing its consumers with personalized health improvement resources, sought a way to improve their ad spend ROI without sacrificing the quality or quantity of their web traffic.
Sharecare, a health and wellness engagement platform that provides consumers with personalized information, programs and resources to improve their health, sought a way to improve the ROI of their ad spend without sacrificing the traffic quality associated with it’s paid digital media buys.
Based upon their specific needs, FLEX tailored a program that best aligned with Sharecare’s performance, optimization, and economic needs. In particular, FLEX leveraged their highest performing traffic sources to serve up targeted ads and deliver real-time customer interactions to ShareCare’s portfolio of websites. FLEX’s proprietary FlexPATH ad-serving technology ensures that Sharecare’s ads reach the members of FLEX’s audience that are most likely to respond to Share Care’s health and wellness offerings.
Almost immediately after partnering with FLEX, Sharecare started to see encouraging results as their web traffic volume began to rise along with the overall quality of this traffic. And best of all, this came at a better-than-expected ROI.