SMS Marketing Analyst

 

FLEX is seeking a driven SMS Marketing Analyst who will be responsible for interpreting and using complex data to improve and optimize SMS marketing campaigns. This person will launch and execute SMS marketing campaigns, research testing platforms, and analyze data on Excel. The ideal candidate has a passion for data and learning, and is highly self-motivated and analytical.

Who You Are:

You’re a team player who strives for collaboration across teams, having fun at work, and contributing with a positive attitude and have:

• Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives.

• Strong analytical and problem solving skills, self-motivated, personable, and strong attention to detail.

• Ability to work in a fast paced, detail-oriented environment.

• Ability to coordinate several projects simultaneously with limited supervision.

• Possess a Bachelor’s degree or equivalent.

 

What You’ll Do:

• Lead and execute (end to end) cross-channel marketing campaigns across various sending platforms – Content development, target identification, segmentation, testing, and final launch.

• Effectively communicate channel performance and test learnings to C-Suite and internal account managers

• In depth analysis of campaign reporting – assessing KPIs such as click rate, conversion rate, unsubscribe rate, revenue, CPM, EPC

• Continuously create and test new compliant message content in line with industry standards

• Research different sending platforms and test them for deliverability

• Leverage internal data, partner insights, market trends, and the competitive landscape to
make data-based recommendations for improvements

• Keep up to date with marketing and SMS industry news, best practices and innovation

 

What We Offer:

Competitive salaries, health benefits and a 401(k)

A flat org structure that promotes a highly meritocratic, minimally bureaucratic company culture

Great hours and real work-life balance

An environment that is friendly and collaborative, but also fast-paced and results-driven

We reward ownership and execution of projects generating measurable improvements to the business

We encourage out-of-the-box thinking and reward employees who take initiative to conduct data-driven experimentation

Ready to get started?