SMS Marketing Analyst
SMS Marketing Analyst
FLEX is a fast growing, vibrant digital advertising and technology company that harnesses the power of data to drive thoughtful experimentation. Located in a newly renovated penthouse suite, FLEX has developed a high energy, collaborative culture that challenges team members to grow both professionally and personally. Founded in 2004 to generate high-volume, exceptional-quality traffic for clients looking to acquire new customers online, FLEX has been able to maintain the passion and growth-potential of a startup, making it an excellent place for young professionals to nurture entrepreneurial spirits.
What You’ll Do:
• Lead and execute (end to end) cross-channel marketing campaigns across various sending platforms – Content development, target identification, segmentation, testing, and final launch.
• Effectively communicate channel performance and test learnings to C-Suite and internal account managers
• In depth analysis of campaign reporting – assessing KPIs such as click rate, conversion rate, unsubscribe rate, revenue, CPM, EPC
• Continuously create and test new compliant message content in line with industry standards
• Research different sending platforms and test them for deliverability
• Leverage internal data, partner insights, market trends, and the competitive landscape to
make data-based recommendations for improvements
• Keep up to date with marketing and SMS industry news, best practices and innovation
What We Offer:
• Competitive salaries, health benefits and a 401(k)
• A flat org structure that promotes a highly meritocratic, minimally bureaucratic company culture
• Great hours and real work-life balance
• An environment that is friendly and collaborative, but also fast-paced and results-driven
• We reward ownership and execution of projects generating measurable improvements to the business
• We encourage out-of-the-box thinking and reward employees who take initiative to conduct data-driven experimentation
Who You Are:
You’re a team player who strives for collaboration across teams, having fun at work, and contributing with a positive attitude and have:
• Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives.
• Strong analytical and problem solving skills, self-motivated, personable, and strong attention to detail.
• Ability to work in a fast paced, detail-oriented environment.
• Ability to coordinate several projects simultaneously with limited supervision.
• Possess a Bachelor’s degree or equivalent.